A Fake Disease Is Now a Diagnosis
Thursday, April 16, 2026
Inc. Magazine · https://www.inc.com/lucia-auerbach/scientists-invented-a-fake-disease-caused-by-blue-light-now-its-in-medical-papers/91330035
A researcher invented a fictional illness with obvious joke warnings throughout. AI chatbots began diagnosing people with it anyway. Millions consult these systems for medical advice.
What's happening
n early 2024, Almira Osmanovic Thunström, a medical researcher at the University of Gothenburg, published a preprint paper describing a condition called "Bixonimania," characterized by sore eyes and discolored eyelids. The paper was entirely fabricated. Its lead author was listed as "Lazljiv Izgubljenovic," Slovenian for "The Lying Loser." The acknowledgments thanked a professor at Starfleet Academy aboard the USS Enterprise. The text stated plainly that the entire paper was made up. None of it was peer-reviewed. All participants were fictional.
Within weeks, Microsoft Copilot and Google Gemini were offering Bixonimania as a real diagnosis to real people. The paper appeared on Google Scholar and was later cited by other research papers as a legitimate source. Millions of people use AI systems for medical guidance. Thunström designed the experiment to expose how AI absorbs and launders false information, converting careless words into clinical authority.
What the text says
John opens his Gospel with a claim that cuts against every information age assumption:
John 1:1-51In the beginning was the Word, and the Word was with God, and the Word was God.2The same was in the beginning with God.3All things were made through him. Without him was not anything made that has been made.4In him was life, and the life was the light of men.5The light shines in the darkness, and the darkness hasn't overcome it.
The Greek word translated "Word" is logos — not just speech, but the organizing principle behind reality itself. Reason. Meaning. The thing that holds together what is true. John's declaration is that the foundation of everything is a word that corresponds to what is real. The Christian tradition begins here: truth is not a preference or a product. It is structural.
If the logos tradition insists that words correspond to reality, the prophet Jeremiah shows what happens when they don't. Speaking against false prophets, he writes:
Jeremiah 23:32Lo, I [am] against the prophets of false dreams, An affirmation of Jehovah, And they recount them, and cause my people to err, By their falsehoods, and by their instability, And I -- I have not sent them, Nor have I commanded them, And they are not at all profitable to this people, An affirmation of Jehovah.
The Hebrew word behind "instability" is pachazut — frivolity, carelessness, lightness of weight. It appears only here in the entire Hebrew Bible: one word, used exactly once, for exactly this sin. Jeremiah is describing people who spoke without weight, whose words spread because they sounded like they came from somewhere authoritative.
Bixonimania spread the same way. The paper did not pretend to be serious. The systems that transmitted it as fact could not tell the difference between a joke and a source. They treated proximity to publication as proof of truth.
The reflection
The experiment revealed something about systems, but it also revealed something about words. A fictional name, attached to a plausible format, absorbed into a confident machine, repeated to a frightened patient asking about their eyes.
The logos tradition insists that words carry weight because reality has structure, and careless words do real damage to real people navigating real suffering. The researcher wanted any physician to see clearly that this condition was invented. The systems designed to help physicians see clearly could not.
What does it mean to trust a voice that cannot distinguish a lie from a source?
